Hi, My name is Erika, and I’m a professional designer with experience in multiple design fields, as well as front-end development and psychology. My career began as a graphic designer, but at heart I've always been a UX designer, I mean this in the way that I've always been creative, analytical and altruistic in nature. Until this day I have the most fun when I'm working in teams, synthesizing requirements, experimenting, and connecting with others. Through this humanist perspective and UX, I found an alignment in my career that truly satisfies my empathetic heart and creative nature.
I'm someone who truly enjoys the process of finding ways to talk to the user through design and connect them with technology. When I design it's not only about making beautiful interfaces but also about integrating the experience between the product, business, and customer. With this prespective, I keep on evolving and integrating upcoming technology into this great field of UI/UX, and conversion rate optimization.
I build responsive websites based on the right technology for your business goals and budget.
I use humanistic approach to strategize for conversion optimization and product design, whether you are starting your business or looking to scale.
This is a service for new businesses who are looking to match their product with their desired customers.
This is a flexible service that ranges from setting up analytics, tag manager or back-end email marketing drip.
I began this position as a digital designer creating low fidelity and high fidelity mock ups, but soon I began designing websites for the CEO product ideas. Tasks included finding the right technology for the project requirements, high fidelity wireframes, branding and front-end development. I also collaborated with conversion optimization of the sites by extracting information from Google analytics, Heatmaps and A/B testing.
Established agency-style services for small businesses which included feature discoverability, graphic design, web development or redesign, social media set up and analytics set up. This was a time where I also went back to school for psychology and although I only freelanced part time, I got great experience on managing clients, improving my business plan, and adapting my knowledge to make it saleable for small businesses.
I started this position as an SEO optimization developer, but as time progressed I got involved in other areas such as design and wordpress development. Soon I got promoted to development department manager, where I was in charge of discoverability of site features for business requirements, project management, sprints and team personal goals. All my website development included graphics, development and usability testing.
Managed hospitality projects and production plans for the St. Regis Hotel, while also created art work and 3D wall installations for the same project. In this position I gained production experience, advanced image editing skills and a design eye for space.
70+ Hours of training in quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management.
18 Pre-requisite units in psychology for a Human Factor Master in Science, including cognitive psychology, statistics for social sciences and research methods.
Coursework - Market research evaluation, Product Road Map, Usability Evalutation, Business Development & Traction Channels Strategy.
100+ Hours of UX training which included market analysis & research, data based personas, hi & low fidelity wireframing tools, building prototypes, style guides and interviews for idea and feature testing.
This was freelance project for She Grows We Grow, which is a platform for women empowerment events. The client wanted to be able to have somewhere where she could talk about her ideas as well as promote her events. It was also essential for her to keep this project low budget while at the same time she wanted something that looked creative and professional.
I chose square space for this project because the prestructured templates allow me to keep it low cost, since most of the elements are predetermined and custom development is reduced to details. This is also great for realeasing resposability to the client, who definitely couldn't afford to pay a developer to maintain her site.
This was a custom site for a start up called SimpoBox. For this project, I was in charge of feature specification, branding, information architecture, front end design, graphics and project managing.
This is a project I developed while working with Ranksharks, where I was in charge of the account and I managed the project and also developed the site 100%. I developed the feature specification with the client, provided wireframes before development, which included graphics, and then moved on to development and managing client revisions.
This was a logo design for a production start up and this was a bit different than my other logo designs, in the way that he eventually wanted to make a motion graphic, which is part of the reason why the logo was delivered in 3D graphcis. For the logo concept presentation I gave my client motion graphics concepts so that we could have an idea on how the logo could evolve, which built the foundation for this design.
This guide was designed for a informational driver license website as an addition to the our current traffic flow, which is set up to take people to one of our partners rev page.
This is the second brochure I ever designed after the chair brochure. For this project we were provided with the images and text but we had to optimize the images and organize the content for layout. I had a lot of fun on this project because I had never worked with so much content before. I feel like this was one of the first taste to branding that I had because I had to make these 32pg.
Create a Product based on a community problem, as well as validate need through interviews, customer research and competitive analysis.
Food deserts is a problem in low-income communities which are highlighted by a spike in health issues in such communities.
Organic food truck market delivery to those low income communities.
After some interviews and research it was obvious that food deserts are only part of the problem, and low income communities are yet to willingly integrate organic foods into their diets.
Hence I pivot to a food delivery service based on local farmers markets, so that the income and food can circulate within its community. On the slide you'll also find additional suggestion to continue to incorporate low income communities into the service.
This was a start up project for my Product Management Course in General Assembly. This was a try to my first social enterprises, where giving back to the community is an important part of the business. This project had a pivot from the original idea, which taught me so much about the importance of applying lean start up techniques and the importance of doing research before extensive spending.
Design a platform where brands and influencers can easily find each other to collaborate.
It is difficult to find the ideal influencers for a campaign by searching social media alone, given that they need to consider subscribers in multiple social media channels, category, content and even active engagement.
After some interviews and research it was obvious that brands would like to cut the amount of time they take to research influencers
Adspotting is a web-based platform design for influential marketing. I conducted market research in search for competitive areas and blue oceans. I also did research, personas, interviews, feature validation, branding based on studies, wire-framing, prototyping, and minimal viable product features. Through this project, I am continuing to learn about value proposition, business plan development and empathetic approaches to building products.
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