UI / UX Designer / Web Developer

Hi, My name is Erika, and I’m a professional designer with experience in multiple design fields, as well as front-end development and psychology. My career began as a graphic designer, but at heart I've always been a UX designer, I mean this in the way that I've always been creative, analytical and altruistic in nature. Until this day I have the most fun when I'm working in teams, synthesizing requirements, experimenting, and connecting with others. Through this humanist perspective and UX, I found an alignment in my career that truly satisfies my empathetic heart and creative nature.

I'm someone who truly enjoys the process of finding ways to talk to the user through design and connect them with technology. When I design it's not only about making beautiful interfaces but also about integrating the experience between the product, business, and customer. With this prespective, I keep on evolving and integrating upcoming technology into this great field of UI/UX, and conversion rate optimization.

  • Address . . . . Long Beach, CA
  • Freelance . . . . Available
Web Development

I build responsive websites based on the right technology for your business goals and budget.

User Experience

I use humanistic approach to strategize for conversion optimization and product design, whether you are starting your business or looking to scale.

Brand Identity

This is a service for new businesses who are looking to match their product with their desired customers.

Digital Marketing Set Up

This is a flexible service that ranges from setting up analytics, tag manager or back-end email marketing drip.

Somatic Therapist
System Thinker
Camping Enthusiast
Community Activist
2017 - Present
Lead UI Designer
Avenue i Media

I began this position as a digital designer creating low fidelity and high fidelity mock ups, but soon I began designing websites for the CEO product ideas. Tasks included finding the right technology for the project requirements, high fidelity wireframes, branding and front-end development. I also collaborated with conversion optimization of the sites by extracting information from Google analytics, Heatmaps and A/B testing.

Empirical Marketing Solutions

Established agency-style services for small businesses which included feature discoverability, graphic design, web development or redesign, social media set up and analytics set up. This was a time where I also went back to school for psychology and although I only freelanced part time, I got great experience on managing clients, improving my business plan, and adapting my knowledge to make it saleable for small businesses.

2015 - 2016
Developement Department Manager

I started this position as an SEO optimization developer, but as time progressed I got involved in other areas such as design and wordpress development. Soon I got promoted to development department manager, where I was in charge of discoverability of site features for business requirements, project management, sprints and team personal goals. All my website development included graphics, development and usability testing.

2014 - 2015
Graphic Artist
PTM Images

Managed hospitality projects and production plans for the St. Regis Hotel, while also created art work and 3D wall installations for the same project. In this position I gained production experience, advanced image editing skills and a design eye for space.

Fall 2019
CXL Institute
Growth Marketing Certification

70+ Hours of training in quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management.

CSU Long Beach
Human Factors MS

18 Pre-requisite units in psychology for a Human Factor Master in Science, including cognitive psychology, statistics for social sciences and research methods.

Product Management
General Assembly

Coursework - Market research evaluation, Product Road Map, Usability Evalutation, Business Development & Traction Channels Strategy.

Advanced UX Design Certification

100+ Hours of UX training which included market analysis & research, data based personas, hi & low fidelity wireframing tools, building prototypes, style guides and interviews for idea and feature testing.

Web Technology Certification
Santa Monica College

24+ units on web development technology and programming, which included classes in css, html, javascript, web site planning and client management.

Bachelors Degree in Art With Focus in Graphic Design
Cal State Northridge

Associate Degree in Fine Arts & Liberal Studies
Cerritos Community College

  • UI/UX Design
  • Coversion Optimization
  • Graphic Design
  • Web Development
  • Product Design
  • Psychology
  • Sketch & Invision
  • Google Analytics & Tag Manager
  • Adobe Suite
  • WordPress
  • JavaScript
She Grows We Grow
UI - 2018
Change of Address
UI - 2017
UI - 2016
UI - 2016
Brochure Design
GD - 2016
Rolling Farms
UX - 2017
UX - 2015
  • Address . . . . . Long Beach, CA
  • Email . . . . . [email protected]
  • Freelance . . . . . Available

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