8 Years of Experience
2017 - PRESENTAVENUE I MEDIA
I began this position as a digital designer creating low fidelity and high fidelity mockups, but soon I began designing websites for the CEO product ideas. Tasks included finding the right technology for the project requirements, high fidelity mockups, branding, and front-end development. I also collaborated with conversion optimization test by extracting information from Google Analytics, Heatmaps, and A/B testing.
2019 - PRESENTDesign For Conversion Rate Optimization
This is an agency-style service for small businesses that can range from feature discoverability and web development to redesign and building a growth model specific to the business.
2015 - 2016Adspotting - Co-Founder
This was my personal startup whose core group included, Ranksharks CEO, and although this project was stopped during development, it gave me great experience in product development and UX. For this project, I assembled all the requirements to design a back-end administration screens, which included personas, user journeys, value proposition, pain points, market competitive analysis, heuristic evaluation, feature prioritization, and UI.
2015 - 2016RANKSHARKS
DEVELOPMENT DEPARTMENT MANAGER
I started this position as an SEO optimization developer, but as time progressed I got involved in other areas such as UI, project management, WordPress development, and user experience design. Soon I got promoted to development department manager, where I was in charge of new website projects and was in charge of assembling project requirements, UI, development, project management, and usability design.
2014 - 2015PTM IMAGES
Managed hospitality projects and production plans for the St. Regis Hotel, while also created art work and 3D wall installations for the same project. In this position I gained production experience, advanced image editing skills and a design eye for space.
GROWTH MARKETING CERTIFICATION
70+ Hours of training in quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management.
2018CSU LONG BEACH
HUMAN FACTORS MS PREREQUISITES
Took 18 units of pre-requisite courses in psychology for a Human Factor Degree, including cognitive psychology, statistics for social sciences and research methods.
40 Hours of instruction on product management, including, finding product ideas, validating ideas through interviews, product road map, business development & traction channels, and growth strategy.
ADVANCED UX DESIGN CERTIFICATION
100+ Hours of UX training which included market analysis & research, data-based personas, hi & low fidelity wireframing tools, building prototypes, style guides and interviews for idea and feature testing.
2014SANTA MONICA COLLEGE
WEB TECHNOLOGY CERTIFICATION